Email Marketing - a Decade of Experience Generating Results
Download our free Top Tips Sheet - "Email Marketing Top Tips" (PDF)
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Insight has utilised email marketing since early 1999, when it was in its infancy, giving us significant experience and knowledge of how to use email to get the best results. What we do for you:
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You then have a choice of two packages you can buy from us:
Self-Service Package:
Once you've approved the email template, we'll set up a secure, hosted email marketing portal for you and arrange a half-day session to train you how to use it. The training is geared specifically to your design template and the campaigns you want to produce.
Managed Package:
Not everyone has the time to put together their own email campaigns, and often people start out enthusiastically and then let it slip. To ensure this doesn't happen, we can manage your campaigns for you. For each email you want to send, we'll gather the information from you, input copy and images into the email and once you've approved it, we'll send it out to your list of subscribers.
Our email marketing solutions
For corporate and comprehensive campaigns, use our Etelligent solution: A powerful email marketing solution, Etelligent creates integrated campaigns using emails, web pages, online forms and sms messages. It also lets you nurture leads by creating automatic campaigns triggered by your subscribers' behaviour, eg when they download something from your website, when they fill in a form online, if they register for an event, or if they buy a product from you. It has full click-through analysis for each campaign, as well as split-subject testing, so you can measure the success of your campaigns and see which ones perform best. Etelligent can also be integrated with SalesForce.com and other CRM packages so that your data is continually kept up to date.
For SMEs, sole traders, use our Sentori solution: An easy-to-use email marketing solution, Sentori uses a workflow process to guide you through the creation, testing and sending of email campaigns. Create mailings lists of your subscribers based on what they're interested in and analyse what and why they are clicking on your links or why they have unsubscribed. Send follow-up emails to subscribers that relate to what they've clicked on in previous emails. Report data is presented in a graphical format for ease of understanding and shows summary, timeline and link analysis. You can also integrate Sentori with your website, using lead capture forms that feed directly into Sentori.