You know how it is, every season designers come out with trends and grey [or pink, or blue, or...] is the new black. That is, it's THE colour to be seen in.
Well in marketing, BRANDED EMAIL is the new black. And we just couldn't resist mixing the 'darling' culture with 'marketing technology' for the image above.
This is the 'new' activity to add to your marketing mix - the ability to add marketing messages to your everyday email without your company/client users needing to do anything. It's very powerful, centrally controlled, very easy to implement, very flexible, means everyone sending email becomes a marketer and overcomes a lot of the challenges with email marketing today.
Read the full article on Mark's blog
Click image to enlarge