Agilitas Appoints Insight as Marketing Consultants, August 2009
As an end-to-end IT systems provider Agilitas understands the benefit of providing an all encompassing, comprehensive solution to their clients.
So when they needed to look at their marketing communication strategy they used the same criteria to evaluate marketing consultancies to identify an agency that could provide all their marketing activities, coordinated, under one roof.
In our new role with Agilitas we will be looking at developing a new brand image, implementing a CMS based web site to promote the Agilitas corporate message and promote Agilitas with online and offline direct marketing activities and strong public relations promotion.
"As marketers our industry is gives the different marketing elements 'labels'. At Insight we believe that names are irrelevant, promoting the company with the right messages to the right audience using the right vehicle is the goal", said Mark Robson, partner at Insight.
The first phase of the marketing campaign rolls out in September 2009.