Ascot, May 2005. US cosmetics firm Perfection has selected Insight to promote Clear Skin CS5 in the UK. The campaign will include a PR and online launch together with direct marketing support and development of an e-commerce web site for sales of the complete Perfection range in the UK and Europe. Clear Skin CS5 is the first product from the range to be selected for export to the UK market.
“It was a hard won contract but definitely worth the fight as our initial trials showed fantastic results from Clear Skin CS5”, said Mark Robson, partner at Insight. “It’s nice to be able to promote a product that will give people increased confidence from their improved complexion.”
Clear Skin CS5 is aimed at the late teenage and early to mid 20s consumer market. A topical spray, Clear Skin CS5 has been sold in the US for 12 months and is designed to address underlying skin problems and not treat the symptoms as with many entry level products on the UK market.
The campaign will start in June 2005.
Click here to visit the US web site for Clear Skin CS5 |
