Ascot, May 2005. Insight has been appointed as a reseller of ExactTarget email marketing solutions by its UK distributor Keymail Marketing. Insight will use the solution itself and resell to its clients as part of marketing campaigns. The agency already uses a wide range of online marketing tools and email solutions in bringing its clients to market and ExactTarget fills a niche that had not previously been addressed.
“There's always room for another email marketing solution as long as it adds something more to the range of products that we already use and resell", said Mark Robson, partner at Insight. “ExactTarget provides us with a solution that users can use as a self managed resource and which requires little support and training from Insight. The unique approach to expanding the solution to meet the requirements of an evolving user sets it apart from the existing solution in the UK today.”
ExactTarget was ranked a Strong Performer in the 2004 Forrester Wave report based on the software's extreme ease of use and standout capabilities for managing brand consistency and legislative compliance. ExactTarget offers solutions that meet the needs of all industry verticals and all size organisations, including SMB, corporate divisions, not-for-profits, large retail/direct marketers, agencies and enterprises.
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