Case Study Focus - Integralis
Before we started working with Integralis, the only communications going out to the press were quarterly financial statements, and if a journalist happened to approach them for a comment, they would respond.
In other words, there was no plan. Our first job was to put a plan in place:
Objectives
- We identified key spokespeople within the company, allocated knowledge areas to them, and trained them on dealing with the press.
- Communicate operational and financial benefits of using Integralis solutions to the press.
- Use case studies and expert comments to position Integralis and spokespeople as knowledgeable experts.
Results
- Increased volume of press coverage.
- Increased revenue and profitability.
- Journalists actively seeking involvement from Integralis in their feature articles.
- Company has an out-facing character.
- Press cuttings now increased from small snippets about financial results to multi-page articles and interviews in top-tier target publications.
Please click here to download the full Integralis case study as a pdf.