Do you know how to set up SEO?

How to set up SEO

How to set up SEOIt might sound like a strange question when we’re the ones offering SEO services! But we exhibit at lots of business and networking seminars and in talking to visitors about SEO, when we ask that question we often hear the answer:

“It’s all right, I know how to set up SEO – leave it with me!”

But all too often their knowledge is just outdated. Lots of people have content managed systems (CMS) to manage their websites and see the section called ‘SEO SETUP’ which has a few fields to enter information such as META TAGS, META DATA, PAGE TITLE and URI. They quite rightly enter these details and then assume that’s all there is to SEO and away they go expecting their sites to be ranked on the first page the next day. If only it was that simple!

SEO management covers a whole host of areas, is an ongoing activity and needs to really inform the search engines about every aspect of your website and your business:

  • detailed analysis of how you want to be seen;
  • how on-page content is related to underlying website SEO information;
  • how to create a unique focus on the information on each page;
  • the correct way to submit your website to each search engine;
  • updating information regularly;
  • ensuring videos are managed correctly to avoid down grading by search engines;
  • image tagging for performance and recognition;
  • site structure levels and the money pages…

There’s so much to do to setup and then manage regularly to get that search ranking and to maintain it.

SEO Top Tips – Download this guide now

The list of activities and requirements is extensive and is more than just entering the scant data into the SEO fields that may be available to you. So we’ve put together some SEO Top Tips to get you started that touch on some of the key areas to look at when starting out on SEO.

 

Fact: Our website is #1 on Google and SEO only cost us $99!

That was the comment I was confronted with when I went to see a client recently.

“See this? See this!” said my client. “There we are, our website is right up there at number 1, and it happened overnight after I paid my $99. How simple was that? And I have a cast-iron guarantee that it will stay at that position for that single payment!”

Now I had two options here:

  • Hit him hard with the facts i.e. there is no way you can go to #1 overnight

or

  • Let him down gently and explain what’s happened and that he’s just wasted $99

I have to admit I was so annoyed that he’d gone off and done this that I wanted to take the first option, but I decided that our long term relationship deserved more than that – my annoyance is my problem!

How Google indexes websites

So I explained that when you type your own website url into Google search, Google will return all instances of the pages it has indexed. So yes it appears to be number 1 (and 2 and 3 and 4….). And yes every time you do that it will be the same, but actually that’s not what he wants or needs – if someone knows his url then SEO is not needed, people will just go straight to his site anyway – a fact that he had forgotten during the sales pitch.  I expanded on ‘real’ SEO and what it meant, what people search for, how his competitors are defined and how to set up his USPs. We talked about all the different areas that needed to be considered, from search terms, on-site content, domain authority, meta data, video and PDF optimisation through to Google Search Console, articles, blogs and on and on. It was then that he realised just what a mistake he’d made.

#1 on Google for $99? No way!

Don’t waste money on the wrong sort of SEO

Next, I showed him how it worked for any website by entering website urls at random. He saw that they were also #1 and the penny dropped big time – yes he’d been duped. What came next was more embarrassment for him and shock for me. He’d been so impressed by what he’d seen that he’d paid out another $199 to do the same for his site on Bing (because, as the sales pitch went, “Bing is so much more complicated to get to number 1 than Google”). He’d also paid out $248 ($49+$199) for 3 other sites he runs plus a general overrider fee of $499 for a whole host of secondary search engines that “we can get you to number one on as well”. So in total he’d handed over $1,491 for absolutely nothing.

Giving SEO agencies a bad name

While I am fuming that there are con artists out there that play on the innocent (and give real SEO agencies like us a bad name) I was more annoyed at his naivety – but part of me can’t blame him. Everybody (and their dog!) must get the same emails that I do “$99 to be #1 on Google with instant SEO techniques”. These emails scream that they can achieve the impossible. But when you want to drive people to your site it does seem attractive and low risk. To give him his due, he then said “OK – I was stupid” and proceeded to give me an order to carry out ‘real SEO’ for him – I just wish it didn’t have to come on the back of wasted money.

SEO – where to get help

My plea to anyone reading this is – don’t be duped and fork out money for nothing. The old adage is worth remembering more than anywhere else at this time:

“When people expect to get ‘something for nothing’ they are sure to be cheated.”

By PT Barnum (that great showman who knew a thing or two about convincing people to part with their money)

I rest my case.

If you’d like help with your SEO and want to work with a white-hat (ethical) SEO consultant, please get in touch.

Find out more

Please click to find out more about our SEO service.

How Google is handling SEO for new top level domains

Great News! New Top Level Domains (TLDs) avalable to boost your marketing – but what happens to your SEO?

top-level-domains-and-google-seoSince the new extensive list of TLDs (gTLDs) were announced there has been rumour upon rumour that Google is marking down your SEO if you use a vanity TLD or in one blog post that I saw, “Don’t use a new vanity TLD as Google will remove your site from SEO search and give a zero ranking!” Really? Will implementing a new TLD upset Google that much and kill your SEO?

In a recent blog John Mueller, Webmaster Trends Analyst at Google posted a comprehensive Q&A to put the record straight and to squash some of the more ‘outlandish’, scaremongering rumours. Here are the key highlights of the blog on new TLD’s and the impact they will have on your SEO… or not!

“With the coming of many new generic top level domains (gTLDs), we’d like to give some insight into how these are handled in Google’s search. We’ve heard and seen questions and misconceptions about the way we treat new top level domains (TLDs), like .guru, .how, or any of the .BRAND gTLDs, for example:

Q: How will new gTLDs affect search? Is Google changing the search algorithm to favor these TLDs? How important are they really in search? 

A: Overall, our systems treat new gTLDs like other gTLDs (like .com & .org). Keywords in a TLD do not give any advantage or disadvantage in search.

Q: Will a .BRAND TLD be given any more or less weight than a .com?

A: No. Those TLDs will be treated the same as a other gTLDs. They will require the same geotargeting settings and configuration, and they won’t have more weight or influence in the way we crawl, index, or rank URLs.

Q: How are the new region or city TLDs (like .london or .bayern) handled?

A: Even if they look region-specific, we will treat them as gTLDs. This is consistent with our handling of regional TLDs like .eu and .asia. There may be exceptions at some point down the line, as we see how they’re used in practice.

Q: What about real ccTLDs (country code top-level domains) : will Google favor ccTLDs (like .uk, .ae, etc.) as a local domain for people searching in those countries?

A: By default, most ccTLDs (with exceptions) result in Google using these to geotarget the website; it tells us that the website is probably more relevant in the appropriate country. Again, see our help center for more information on multi-regional and multilingual sites.

 

So if you are moving to a new generic/vanity TLD you won’t necessarily have a loss of SEO – but remember Google needs to know what’s happening, just moving without following strict SEO rules WILL upset your current ranking. You can ensure your SEO is not hit by following these four basic steps:

  1. Prepare the new site and test it thoroughly
  2. Prepare a 301 table from the current to the corresponding new
  3. Configure the server to redirect from the old to the new ones
  4. Monitor and track the traffic on the associated URLs

 

Aside from TLDs you can read more about getting on top of Google SEO with our guide

To see other areas of website SEO check out these links:

► Learn more about ranking techniques with examples of client rankings and approaches: ‘How to be found in Google Searches

► Why Social Media is so important to SEO and Google: Using Social Media Profiles for SEO