5 ways to get your website ranking higher

5 ways to get your website ranking higher

5 ways to get your website ranking higherSEO isn’t rocket science. It might seem that way when you’re just starting out trying to get your website ranking higher though, because there are millions of articles about how to do this all over the web. What I’ve tried to do here is to pick 5 fairly simple things you can do yourself that will make a difference. Yes, you can do these things yourself, assuming you have access to edit your website in whichever CMS it’s been built with, eg WordPress, for example. So here are my 5 tips:

How to get your website ranking higher

1. Invest in Yoast

Yoast doesn’t actually do the SEO for you, but it will tell you how well optimised each page on your website is. Yoast is a plug-in you can use in WordPress, it’s very easy to use and it reminds you about all the things you need to have in place to get your page ranked highly. Visit the Yoast website to find out more about this and download the plug-in.

2. Include desired search terms in your page

Time and time again a client will say to me something like, eg “We want to rank for the term Oak Furniture.” Great. But then I look at their website and they don’t mention the phrase Oak Furniture anywhere at all! You’re not going to rank for a phrase that isn’t even mentioned so make sure you use the term you want to rank for in your Meta Title Tag, Meta Description Tag, H2 headings on the page and image names. The Yoast plug-in allows you to enter these Meta Tags and your CMS editor should allow you to select different heading formats. Highlight a heading on a page and select the H2 format. This indicates to Google that this is an important sub-heading. Each page can have several H2s and should also have an H1 heading that contains the key search term you want to rank for.

3. Put your keyword at the top of the page

If your page is about oak furniture, but you don’t mention the phrase Oak Furniture until somewhere near the bottom of the page, guess what? Google isn’t going to think this page is about oak furniture. If your page is about oak furniture, talk about it up front, right at the top of the page, preferably in the first sentence and definitely in the page title.

4. Alt Tags

One of the ways Google knows what your page is about is by reading names and alt tags of images. So don’t call your images home-page-1.jpg or header-1.jpg. Call them oak-furniture.jpg, pine-furniture.jpg, etc, whatever the main keyword is for your page. And make sure you type in an Alt Tag description for each image. The Alt Tag should contain the key search term eg “Oak Furniture.” This helps the user and also tells Google what the image is about.

5. Links

Links are the way the Google bot crawls through the web. If your page has no internal or external links coming to it, Google will never find it. Make sure there are links into your page from your own website, and also that any links out are to relevant sites. For example, you could link to the Institute of Oak Furniture Manufacturers from your oak furniture page and this increases its relevance.

Higher website rankings – where to get more help

We have a free website checker tool you can try right now for any page on your website. Just enter in your web page url and get an instant report to find out how well your page is optimised for SEO.

Or if you’d like our help to get your website ranking higher in Google, please email us or call us on 0843 289 3060.

Do you know how to set up SEO?

How to set up SEO

How to set up SEOIt might sound like a strange question when we’re the ones offering SEO services! But we exhibit at lots of business and networking seminars and in talking to visitors about SEO, when we ask that question we often hear the answer:

“It’s all right, I know how to set up SEO – leave it with me!”

But all too often their knowledge is just outdated. Lots of people have content managed systems (CMS) to manage their websites and see the section called ‘SEO SETUP’ which has a few fields to enter information such as META TAGS, META DATA, PAGE TITLE and URI. They quite rightly enter these details and then assume that’s all there is to SEO and away they go expecting their sites to be ranked on the first page the next day. If only it was that simple!

SEO management covers a whole host of areas, is an ongoing activity and needs to really inform the search engines about every aspect of your website and your business:

  • detailed analysis of how you want to be seen;
  • how on-page content is related to underlying website SEO information;
  • how to create a unique focus on the information on each page;
  • the correct way to submit your website to each search engine;
  • updating information regularly;
  • ensuring videos are managed correctly to avoid down grading by search engines;
  • image tagging for performance and recognition;
  • site structure levels and the money pages…

There’s so much to do to setup and then manage regularly to get that search ranking and to maintain it.

SEO Top Tips – Download this guide now

The list of activities and requirements is extensive and is more than just entering the scant data into the SEO fields that may be available to you. So we’ve put together some SEO Top Tips to get you started that touch on some of the key areas to look at when starting out on SEO.

 

Don’t be an anonymous ‘egg’ on Twitter

Don't be an anonymous egg on Twitter

Don't be an anonymous egg on TwitterIf you’re on Twitter, it’s really important to fill in the Bio section. You can use up to 160 characters so make good use of them.

Your bio should include words that will help people find you if they’re searching on Twitter for companies or people that provide the services and products you provide. For example, if you’re an accountant, make sure you include accountancy words and your specialisms in your bio, eg “Accountant, Tax Specialiast,” etc. It’s ok to say you’re a fun-loving mother of 2, but if you’re using Twitter for business, get some key business terms in there as well, otherwise no-one is going to find you. Mine is: “Digital online marketing, web design & build, marketing expertise: SEO, social media, email marketing. Co-owner of Insight Group Marketing & amateur pianist.” There’s quite a lot you can get in there so make the most of it.

Another reason to make sure you fill in your bio is to help them decide whether to follow you or not. If they see a tweet they like or see that you are following them, they’re going to look at your profile to see what you’re about. If you haven’t got a bio, how will people decide if they want to follow you?

Twitter Egg

And finally – you absolutely MUST have a photo of yourself or a logo of your business. If you don’t upload a photo, Twitter will just substitute the anonymous “egg” image, so people will think at worst that you’re trying to hide, or best that you’re just incompetent. That is not going to make them want to follow you. So get a nice head and shoulders shot of yourself and upload that, so people can see who you are. This also helps when you’re at networking events as people can recognise you if they’ve been tweeting with you.

Social media management – where to get help

If all this Twitter stuff is too much for you to cope with, give us a call or drop us a line – we’d be happy to answer any questions or help with your social media management.

 

Google Penguin 2.0 is Live – are you ready?

Google Penguin 2 - is your website ready

Penguin 2.0 – is it relevant to your website? Well, if you are interested in keeping your website at the top of the Google rankings then you need to make sure that your website is ready for Google’s Penguin 2.0 to – the latest and major update to Google’s search algorithm.

Google-Penguin-2Matt Cutts, Google’s Search Engineer and key spokesman for all things Google, first announced that there would be the next generation of Penguin in March. He officially branded it Penguin 2.0 in tweets earlier this month and earlier this week he said it was rolling out late Wednesday afternoon on the channel “This Week in Google”.

“It’s gonna have a pretty big impact on web spam,” Cutts said on the show. “It’s a brand new generation of algorithms. The previous iteration of Penguin would essentially only look at the home page of a site. The newer generation of Penguin goes much deeper and has a really big impact in certain small areas.”

In his blog post , 22nd May 2013, Cutts added more details of Penguin 2.0, saying that the rollout is now complete and affects English language queries, and that it affects non-English queries as well. He said:

 

We started rolling out the next generation of the Penguin webspam algorithm this afternoon (May 22, 2013), and the roll-out is now complete. About 2.3% of English-US queries are affected to the degree that a regular user might notice. The change has also finished rolling out for other languages world-wide. The scope of Penguin varies by language, e.g. languages with more webspam will see more impact.

This is the fourth Penguin-related launch Google has done, but because this is an updated algorithm (not just a data refresh), we’ve been referring to this change as Penguin 2.0 internally. For more information on what SEOs should expect in the coming months, see the video that we recently released.

What does Penguin 2.0 mean to your website?

The main thrust of this release is to clamp down on ‘spammy’ backlinks i.e. links that have been bought or add no value to the ranking of your site. Backlinks must adhere to key rules, they must not:

Come from sites built exclusively for the purpose of SEO
Use overly-optimised anchor text throughout
Come from adult or other “bad neighbourhood” websites
Come from sites that are irrelevant to your own site and its content

Download the key features overview of Google Penguin 2.0

And if you are not managing your website SEO – email us now to discuss how you can ensure your website is adhering to 2.0 and previous Google guidelines to manage your visibility on Google search results. Or call us on 0843 289 3060.

 

Sales Prospecting Gets Smart in Outlook/Gmail

Sales Prospecting Gets Smart - Sales Crystal Ball Shows and Tracks Prospect Activity

Sales Prospecting Gets Smart Crystal Ball Approach Shows and Tracks Prospect ActivityJust imagine … that you had a sales prospecting crystal ball. (No, not the ‘dreaming one’ that shows you how you are going to be rich and famous through amazing sales feats!) But a crystal ball that works like a two way mirror, so that you see what your sales prospects are doing right now and just how interested they are in your company and services.

Sounds great doesn’t it?

Well technology just delivered a sales prospecting crystal ball. Now you can stop ‘wondering’ if prospects are interested and know that they are ‘real’ and not time wasters by showing you exactly how they responding to your email proposals.

With the market pressure on most companies (even without a triple dip recession!) sales leads and prospects are still high on the agenda. Reacting to hot prospects, ignoring time wasters and staying ahead of the competition is crucial. Well actually it’s essential as illustrated when Forbes ran a survey of 10,000 companies and found that:

Companies don’t respond fast enough to sales leads

And the main reason sales people (and these days, no matter what your role, we’re all sales people) don’t follow up fast enough is because we don’t really know, for each prospect, when is the right time. When is it too fast to follow up and upset your prospect? When is too slow and you have to start all over again?  And when is it too late to continue your sales prospecting because have you missed the boat? Or worse your competition followed up at the ‘right time’ and closed the deal!

It’s a problem that I’ve seen time and again while working with companies of all sizes from a one person sales company to sales teams of 50+. Forbes results are 100% right, in sales prospecting, timing is everything in closing the cheap car insurance toronto ‘deal’.

So when I ran across a company called ContactMonkey that provides an app for Outlook and Gmail that gave me my own ‘sales crystal ball’ and told me…

  • when a prospect opened an email
  • where they were when they opened it
  • what device they opened it on
  • and how many times they opened it

 I got very excited!

email-tracking-sidebar[1]

Suddenly I could see immediately when a prospect opened the proposal they’d asked for. If I send the email at lunchtime and they open it straightaway on their mobile, then again a short while later on their desktop, I know they are interested. I can follow-up in the knowledge that the sales prospect is real and they are actively reviewing. What better time to make contact?

Some of the great things that got me excited!:

  • I can focus on active prospects to maximise ‘the sales moment’. If I have 10 prospects then why waste time with the 7 that haven’t opened the email? Much better to focus on the 3 ‘real’ leads that are reviewing my proposal.
  • I can quickly prioritise ‘hot prospects’ by filtering the display to only show prospects that have opened the email several times
  • Knowing when an email is opened means I know when to call to make contact. No leaving voicemails when they are out. I see when they open the email with display bubble. I know how long it will take for them to get a feel for the contents of my proposal and then I can strike while the proverbial iron is hot.
  • ContactMonkey is integrated directly in my email so I can handle everything from one place.
  • Clicking a ContactMonkey alert takes me straight to the email so I know which email they have read, and can call with all the information right in front of me.
  • All email opens are integrated with my CRM so I have historical and sales tracking
  • It’s really a no-brainer when it means I am ramping up the effectiveness of my sales prospecting cycle.
See ContactMonkey in Outlook
See ContactMonkey in Gmail

As Forbes highlighted in their survey report:

The Internet is shortening our attention spans, but sales teams still have absolutely no idea how fast they need to respond to inquiries to be effective and they don’t have the technology to help them do it.

With ContactMonkey I have the technology and the information to know how fast and when to respond. That just leaves the rest to me and gives me a major advantage over my competitors in sales prospecting.

How marvellous that technology can deliver my very own sales crystal ball to my email. Dreams do come true after all!