SEO isn’t rocket science. It might seem that way when you’re just starting out trying to get your website ranking higher though, because there are millions of articles about how to do this all over the web. What I’ve tried to do here is to pick 5 fairly simple things you can do yourself that will make a difference. Yes, you can do these things yourself, assuming you have access to edit your website in whichever CMS it’s been built with, eg WordPress, for example. So here are my 5 tips:
How to get your website ranking higher
1. Invest in Yoast
Yoast doesn’t actually do the SEO for you, but it will tell you how well optimised each page on your website is. Yoast is a plug-in you can use in WordPress, it’s very easy to use and it reminds you about all the things you need to have in place to get your page ranked highly. Visit the Yoast website to find out more about this and download the plug-in.
2. Include desired search terms in your page
Time and time again a client will say to me something like, eg “We want to rank for the term Oak Furniture.” Great. But then I look at their website and they don’t mention the phrase Oak Furniture anywhere at all! You’re not going to rank for a phrase that isn’t even mentioned so make sure you use the term you want to rank for in your Meta Title Tag, Meta Description Tag, H2 headings on the page and image names. The Yoast plug-in allows you to enter these Meta Tags and your CMS editor should allow you to select different heading formats. Highlight a heading on a page and select the H2 format. This indicates to Google that this is an important sub-heading. Each page can have several H2s and should also have an H1 heading that contains the key search term you want to rank for.
3. Put your keyword at the top of the page
If your page is about oak furniture, but you don’t mention the phrase Oak Furniture until somewhere near the bottom of the page, guess what? Google isn’t going to think this page is about oak furniture. If your page is about oak furniture, talk about it up front, right at the top of the page, preferably in the first sentence and definitely in the page title.
4. Alt Tags
One of the ways Google knows what your page is about is by reading names and alt tags of images. So don’t call your images home-page-1.jpg or header-1.jpg. Call them oak-furniture.jpg, pine-furniture.jpg, etc, whatever the main keyword is for your page. And make sure you type in an Alt Tag description for each image. The Alt Tag should contain the key search term eg “Oak Furniture.” This helps the user and also tells Google what the image is about.
Links are the way the Google bot crawls through the web. If your page has no internal or external links coming to it, Google will never find it. Make sure there are links into your page from your own website, and also that any links out are to relevant sites. For example, you could link to the Institute of Oak Furniture Manufacturers from your oak furniture page and this increases its relevance.
Higher website rankings – where to get more help
We have a free website checker tool you can try right now for any page on your website. Just enter in your web page url and get an instant report to find out how well your page is optimised for SEO.
Or if you’d like our help to get your website ranking higher in Google, please email us or call us on 0843 289 3060.