Just imagine … that you had a sales prospecting crystal ball. (No, not the ‘dreaming one’ that shows you how you are going to be rich and famous through amazing sales feats!) But a crystal ball that works like a two way mirror, so that you see what your sales prospects are doing right now and just how interested they are in your company and services.
Sounds great doesn’t it?
Well technology just delivered a sales prospecting crystal ball. Now you can stop ‘wondering’ if prospects are interested and know that they are ‘real’ and not time wasters by showing you exactly how they responding to your email proposals.
With the market pressure on most companies (even without a triple dip recession!) sales leads and prospects are still high on the agenda. Reacting to hot prospects, ignoring time wasters and staying ahead of the competition is crucial. Well actually it’s essential as illustrated when Forbes ran a survey of 10,000 companies and found that:
Companies don’t respond fast enough to sales leads
And the main reason sales people (and these days, no matter what your role, we’re all sales people) don’t follow up fast enough is because we don’t really know, for each prospect, when is the right time. When is it too fast to follow up and upset your prospect? When is too slow and you have to start all over again? And when is it too late to continue your sales prospecting because have you missed the boat? Or worse your competition followed up at the ‘right time’ and closed the deal!
It’s a problem that I’ve seen time and again while working with companies of all sizes from a one person sales company to sales teams of 50+. Forbes results are 100% right, in sales prospecting, timing is everything in closing the cheap car insurance toronto ‘deal’.
So when I ran across a company called ContactMonkey that provides an app for Outlook and Gmail that gave me my own ‘sales crystal ball’ and told me…
I got very excited!
Suddenly I could see immediately when a prospect opened the proposal they’d asked for. If I send the email at lunchtime and they open it straightaway on their mobile, then again a short while later on their desktop, I know they are interested. I can follow-up in the knowledge that the sales prospect is real and they are actively reviewing. What better time to make contact?
Some of the great things that got me excited!:
||See ContactMonkey in Outlook
|See ContactMonkey in Gmail
As Forbes highlighted in their survey report:
The Internet is shortening our attention spans, but sales teams still have absolutely no idea how fast they need to respond to inquiries to be effective and they don’t have the technology to help them do it.
With ContactMonkey I have the technology and the information to know how fast and when to respond. That just leaves the rest to me and gives me a major advantage over my competitors in sales prospecting.
How marvellous that technology can deliver my very own sales crystal ball to my email. Dreams do come true after all!