We’ve been doing quite a few web site analyses over the past couple of weeks and it’s been fascinating to see that not one of the sites we’ve analysed so far, has what I would call good SEO in place.
Most of the sites have no meta tags, but I won’t go on about that here as I’ve covered it in previous articles. But surprisingly, not many sites actually include their key search terms in their on-page copy.
Analysing the most frequently used words on a web site home page often picks up generic terms like “leader”, “we” or “business”, which aren’t specific enough to explain to a search engine what your website is about.
While I don’t want to encourage you to repetitively stuff your page full of keywords, you have to make sure that the search terms you want people to find you for, actually do exist on your page, maybe 2 or 3 times, otherwise Google is not going to find your site when people type those search terms into the search box.
You should also make sure that the other copy on the page supports your main theme. So if you’re a social media consultant, talk about social media channels, twitter, facebook, youtube, and whatever other words relate to the social media. This sort of occurrence of associated words makes Google realise what your site is all about and will increase the chances of your page being returned higher up in the search results.