Why Brexit is good for SEO

OK Brexit – let’s get the good and bad vibes out of the way, it’s here in the UK, it’s a done deal, so let’s move on and move upwards.

So Brexit is good for SEO – how come? Well, like anything in business it does boil down to money. A good SEO agency (which by the way I classify our own agency as) delivers good SEO results that show how its work has affected Google rankings and subsequently increased visitors. And of course it repeats itself month on month getting better and bolder, more creative and more dynamic with results growing and visitors continuing and increasing.

But of course it comes at a price – it’s business and any good service costs money to deliver good results. But now with the onset of Brexit, excellent SEO services suddenly become immensely more affordable to companies based outside of the UK buying from a UK SEO agency. A simple time lapse comparison says it all. The UK Brexit vote occurred on June 26th 2016 and then the UK £(GBP) stood at:

1 Eur€ bought you £GBP 0.736

1 CAN$ bought you £GBP 0.489

1 $AUD bought you £GBP 0.495

1 USD$ bought you £GBP 0.678

Today that’s all changed for the better if you are buying services from the UK your Euro or your Canadian Dollar, Australian Dollar or US Dollar gets you much more SEO it’s like getting 25% discount for exactly the same service:

1 Eur€ buys you £GBP 0.92 up by 25%

1 CAN$ buys you £GBP 0.624 up by 27.61%

1 $AUD buys you £GBP 0.615 up by 24.24%

1 USD$ buys you £GBP 0.758 up by 11.8%

With buying power increased by 25% you should be investing in the UK for your SEO. In a global economy and an always on internet SEO is the same whether it’s being implemented for a UK, US, Canadian, Australian or European website – the SEO is the same the price is just so much cheaper for companies buying services from the UK.

Your Euro (€), US Dollar ($), Canadian Dollar (CAN$), Australian Dollar (AUS$) Stretch’s further, buys you more and gets your SEO working as you need it to at effectively 25%+ discount. So for UK SEO agencies Brexit is good for selling services and for companies based virtually anywhere in the world buying from the UK has never been better.

SEO services – where to find out more

Find out more about our SEO work here or get in touch with us if you’d like to talk about how we can help you with SEO.

 

 

FACT: WordPress is Secure – but only when YOU pay attention

WordPress gets bad press about being insecure and hackable.

The truth is that historically, when WordPress was a humble blogging only platform it wasn’t the most secure – but that was over a decade ago and it’s now old information.

WordPress is inherently safe – since its launch in 2003 it has undergone a massive metamorphosis and now WordPress powers nearly 30% of the world’s websites from sole traders to major international corporations. With an average of one CMS update per month for security and enhancements, it rivals many leading software organisations. The standard admin password on setup is a thing of the past and even user passwords need an administrator to agree to use what WordPress will highlight as an insecure password.

WordPress is only as secure as YOU!

Like the operating system, applications, anti-virus and malware on your laptop, WordPress needs your attention to keep it running properly and to remain secure.

Poorly managed WordPress websites are the most attractive to hackers according to Securi. Neglecting WordPress security can be disastrous. Following 5 simple security steps ensures that any hackers that try to breach your site will move on and find poorly secured, easier to hack websites.

As the recent worldwide  Petya cyber attack proved, as well as the UK’s NHS, global advertising giant WPP and the Ukrainian National Bank were hit – a graphic example that no matter what size organisation, if you’re not paying attention to required security updates can be disastrous.

5 Ways to keep WordPress secure

  1. Pay Attention

    Simple to say, but if you don’t pay attention to setting up and maintaining WordPress, then it will become out of date and the hackers will rub their hands with glee as they eye up your unmanaged site. But very simple to achieve by just checking the WordPress Dashboard Updates Screen regularly and you’ll be prompted to install important updates.

  2. Pay Attention and Backup

    We’re all only human, so while your best intentions are to pay attention, you may take your eye off the ball – holiday, new baby, big contract, any number of things can distract you. So make sure you implement a solid and secure off-site backup so that if the worst did happen, you can ‘roll back’ the site to restore it to a previous safe version. It may be missing a few updates that you made, but at least it’s working and an online presence. Check out Updraftplus and backup manager BlogVault, which also has a very simple restore feature.

  3. Remember the themes and plug-ins

    WordPress’ most important feature is the ability to search for a plugin, install it and add a new feature or function virtually instantaneously. Three key points to remember:

    1. Only use proven themes and plugins – they will be maintained and more secure
    2. When WordPress is updated check for theme and plugin updates – these often get updated to remain compliant with the new CMS version and with updated security
    3. Delete any unused plugins – if they are still on your WordPress server they could be an unwitting route in for security breaches.
  4. Reduce Risk

    Like AV on your laptop you need security on your CMS to minimise security risks. There are numerous security plugins on the market and the top vendors have a free and premium paid for version, with the free version normally providing everything you need. Take a look at All In One WP Security & Firewall or WordFence Security for WordPress both solid security solutions.

  5. Users!

    Back to us as humans again.

    1. Don’t give every user administrator rights to the website. WordPress has multiple levels of security from subscriber up to full blown administrator, only give website users the abilities they need – give them full access and guess what? They’ll play, we’re all inquisitive and it can be so easy to install a dangerous plugin without realising.
    2. Keep passwords secure – yes I hate entering passwords that look like algebraic formula, but much better to force people to do that than let them change their passwords to their pet’s nickname Kitty or first son’s name Dominic – you can bet these appear somewhere on social media, so easy to hack.

So remember, WordPress isn’t normally at fault… as humans, we are, but when you know that you can take preventative action!

Enjoy your secure WordPress website.

5 ways to get your website ranking higher

5 ways to get your website ranking higher

5 ways to get your website ranking higherSEO isn’t rocket science. It might seem that way when you’re just starting out trying to get your website ranking higher though, because there are millions of articles about how to do this all over the web. What I’ve tried to do here is to pick 5 fairly simple things you can do yourself that will make a difference. Yes, you can do these things yourself, assuming you have access to edit your website in whichever CMS it’s been built with, eg WordPress, for example. So here are my 5 tips:

How to get your website ranking higher

1. Invest in Yoast

Yoast doesn’t actually do the SEO for you, but it will tell you how well optimised each page on your website is. Yoast is a plug-in you can use in WordPress, it’s very easy to use and it reminds you about all the things you need to have in place to get your page ranked highly. Visit the Yoast website to find out more about this and download the plug-in.

2. Include desired search terms in your page

Time and time again a client will say to me something like, eg “We want to rank for the term Oak Furniture.” Great. But then I look at their website and they don’t mention the phrase Oak Furniture anywhere at all! You’re not going to rank for a phrase that isn’t even mentioned so make sure you use the term you want to rank for in your Meta Title Tag, Meta Description Tag, H2 headings on the page and image names. The Yoast plug-in allows you to enter these Meta Tags and your CMS editor should allow you to select different heading formats. Highlight a heading on a page and select the H2 format. This indicates to Google that this is an important sub-heading. Each page can have several H2s and should also have an H1 heading that contains the key search term you want to rank for.

3. Put your keyword at the top of the page

If your page is about oak furniture, but you don’t mention the phrase Oak Furniture until somewhere near the bottom of the page, guess what? Google isn’t going to think this page is about oak furniture. If your page is about oak furniture, talk about it up front, right at the top of the page, preferably in the first sentence and definitely in the page title.

4. Alt Tags

One of the ways Google knows what your page is about is by reading names and alt tags of images. So don’t call your images home-page-1.jpg or header-1.jpg. Call them oak-furniture.jpg, pine-furniture.jpg, etc, whatever the main keyword is for your page. And make sure you type in an Alt Tag description for each image. The Alt Tag should contain the key search term eg “Oak Furniture.” This helps the user and also tells Google what the image is about.

5. Links

Links are the way the Google bot crawls through the web. If your page has no internal or external links coming to it, Google will never find it. Make sure there are links into your page from your own website, and also that any links out are to relevant sites. For example, you could link to the Institute of Oak Furniture Manufacturers from your oak furniture page and this increases its relevance.

Higher website rankings – where to get more help

We have a free website checker tool you can try right now for any page on your website. Just enter in your web page url and get an instant report to find out how well your page is optimised for SEO.

Or if you’d like our help to get your website ranking higher in Google, please email us or call us on 0843 289 3060.

Building High Quality Sites – Google shares SEO secrets

google-algorithm-lg

Everybody wants to know exactly how Google ranks a site and how its complex algorithms calculate your site’s score so you can capitalise and push your site to number 1.

While Google will never give away all its trade secrets they are very good at guiding us and on their Google Webmaster Central Blog they list some of the key factors that go towards ranking your site.

So what counts as a high-quality site in Google’s eyes?

Google’s site quality algorithms are aimed at helping people find high-quality sites – in doing this they reduce the rankings of sites with low-quality content. In a blog on the site Google explains some of the ideas and research that drive the development of their algorithms.

Their approach is to pose the questions that answer their algorithms. They aren’t disclosing the actual ranking techniques used in their algorithms but answer all these questions and you will be much closer to getting into Google’s mindset and more importantly right up there on page 1 rankings:

 

  1. Would you trust the information presented in this article?
  2. Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature?
  3. Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations?
  4. Would you be comfortable giving your credit card information to this site?
  5. Does this article have spelling, stylistic, or factual errors?
  6. Are the topics driven by genuine interests of readers of the site, or does the site generate content by attempting to guess what might rank well in search engines?
  7. Does the article provide original content or information, original reporting, original research, or original analysis?
  8. Does the page provide substantial value when compared to other pages in search results?
  9. How much quality control is done on content?
  10. Does the article describe both sides of a story?
  11. Is the site a recognised authority on its topic?
  12. Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites don’t get as much attention or care?
  13. Was the article edited well, or does it appear sloppy or hastily produced?
  14. For a health related query, would you trust information from this site?
  15. Would you recognise this site as an authoritative source when mentioned by name?
  16. Does this article provide a complete or comprehensive description of the topic?
  17. Does this article contain insightful analysis or interesting information that is beyond obvious?
  18. Is this the sort of page you’d want to bookmark, share with a friend, or recommend?
  19. Does this article have an excessive amount of ads that distract from or interfere with the main content?
  20. Would you expect to see this article in a printed magazine, encyclopaedia or book?
  21. Are the articles short, unsubstantial, or otherwise lacking in helpful specifics?
  22. Are the pages produced with great care and attention to detail vs. less attention to detail?
  23. Would users complain when they see pages from this site?

Get the answers to these questions right and you’ll be well on the way to a top ranking.

Ranking techniques – where to get help

Learn more about ranking techniques with examples of client rankings and techniques: How to be found in Google Searches

The top 3 Google Analytics stats you should check regularly to keep your website on track

google-analytics-icon

Get stuck in to Google Analytics and you could be lost in there for hours – don’t get me wrong, it’s not a bad thing because understanding more about your website and what drives visitors to view your site and understanding more about what interests them is a must. But let’s face it, you still have a day job and half a day of Analytics activity doesn’t pay the bills!

So that’s it then – I won’t waste my time looking at Google Analytics. WRONG!

You still need to track what’s happening, but if you can look at just three key items regularly then spending a little time lets you stay on top of your site activity analysis and makes sure that your site is getting some pick-up in Google. Let’s look at the three key areas you should track:

number1SEARCH QUERIES

Check your search terms against your traffic. Analytics will track how your site has been found. We do this for our site and can easily see what are the top search terms that find our site.  To check this in the Analytics dashboard, select: Acquisition, Search Engine Optimization, Queries*:

So for example we need to be found for SEO, web design and CMS website with local searches for Bracknell and Berkshire being just as important as national pickup. Looking at our Queries report we can see the terms our site visitors used in Google search last month, as well as our page impressions, number of clicks etc. Dive into this report and you can find out so much more.

analytics-acquisition-queries-display

The key information here is what Query visitors entered, using this and also working with the Google keyword tool in AdWords so you can increase the strength of your SEO by modifying site content. In this report check for keywords that are important tor your business and see how many impressions you are receiving from these. If the numbers are low then you need to work on your site content to enrich the site so that Google will present your site for relevant search terms.

* To ensure you can view this information you need to make sure that your Analytics dashboard is set up correctly and linked to Google Search Console (formerly known as Google Webmaster Tools) to show the tracking information correctly. Google will walk you through this process, but in essence if you see the message ‘This report requires Webmaster Tools to be enabled.’ Click on the displayed Setup button, check all the settings and before clicking save, click on the edit link in the section ‘Webmaster Tools Settings’ at the base of the page and ‘Enable search console data in Google Analytics ‘ for your site, save the settings, return and save the ‘Webmaster Tools Settings’. Data will start to be displayed after Google has started collecting.

number2

LANDING PAGES

Head down the same menu to ‘Landing Pages‘ and you’ll see where your visitors are entering the site. Ideally you want a good spread across your key pages – this indicates that Google sees value on your important pages and is serving these to relevant search terms. This report shows valuable information including the number of impressions each page is receiving, the number of clicks, average ranking position and click-through rate:

landing-pages-in-google-analytics-june

 

google-analytics-tooltips-helpAnd again Google is good at telling you what each of these measurements means with handy help tips displayed by hovering over the question mark next to each heading:

 

To understand the value of this report you need to cross-reference it with the queries report. Then you’ll see that your most popular keywords are generally the ones driving traffic to your top landing pages, enabling you to tweak the poorer performing pages and capitalise on the top performers.

number3

Geographical summary

Geography is the final piece of this jigsaw. Selecting Geographical summary from the same menu option shows you visitors split by region. While it’s nice to be able to shout about receiving 20,000 visitors from France – if that’s not your target market and you can’t service French companies then as they say it’s ‘vanity not sanity’ or ‘Looks nice but doesn’t help your business’. With this information combined with the Landing Pages and Queries keywords you can start to see what attracts visitors to your site and you can maximise the content that will bring the right visitors from the correct locations to increase your business opportunities. This report from one of our client sites highlights where their visitors are coming from:

geographical-visitors-in-google-analytics

 

Keep your website on track with these three regular report checks

Google Analytics is a very powerful tool, provided free to help you develop your site into an informative, helpful and productive business environment. The three reports above are just the tip of the iceberg, both in information available from Analytics and in what you need to address to boost your site. But as I said at the beginning, if you keep on top of these areas you can focus on your day job and help your site along.

 

To see other areas of website SEO check out these links:

Learn more about ranking techniques with examples of client rankings and approaches: How to be found in Google Searches

Why Social Media is so important to SEO and Google: Using Social Media Profiles for SEO

Why it’s important to choose the right CMS package for SEO

Choose the right CMS for SEO

We recently started working with a new SEO client, whose very nicely designed and laid out website was built with a Content Management System (CMS) we’d not worked with before (it wasn’t one of the CMS systems we provide at Insight). This isn’t normally a big problem but we’ve discovered that this particular CMS package has some serious shortcomings that mean optimisation is very difficult.

Choose the right CMS for SEO

Some of these issues and why they are important for SEO are:

Image File Names

When Google is working out what your page is about, one of the things it looks at are image file names. If your page is about green dresses and your lovely image of your green dress has a file name of 2456435.jpg, this isn’t helpful at all for SEO and doesn’t pass any information to Google. But if your image is called green-dress.jpg, then Google knows this is relevant, especially if green dress is mentioned in the page name, the meta title and the page url. We started renaming the clients’ images and uploaded them to their CMS so that they had meaningful names. Imagine our shock when we discovered that the CMS system was renaming the images all on its own, so our lovely image called green-dress.jpg was being renamed to 324555667.jpg! Disaster! But surely this can be rectified? A quick call to the CMS company to check, but no, it is not possible to have a proper file name, the CMS does actually rename all the images to numbers.

Page Names

This particular website has a News and Articles section and the client has written some very nice articles about topics of interest to their market. This is great for SEO and it’s lovely as an SEO to have some material like this to optimise, so we got going and started on the first article.  We changed the Meta Title to incorporate the relevant key search term for the article, then changed the Meta Description, and then changed the page main heading from a generic “News” to the title of the article. All seemed fine until we went to work on the second article. This seemed to have the same Meta names and page headings as the first article we’d just done. Another call to the CMS company told us that every single page in the News and Articles section has to have exactly the same Meta Title, Meta Description and Page heading. So they are all going to be just called “News” and there will be very little to tell Google what the page is about. The pages are also going to be seen as duplicates so Google isn’t going to know which page to bring up to relate to the search term being typed in.

URL names

The url you give your page is also important for SEO. Using our example, our page could be called www.company.co.uk/green-dress. This tells Google exactly what this page is about and is consistent with the content and meta data for the page, strengthening the page’s overall optimisation score. But say you have 2 pages about green dresses: 1 page is about a long green dress and the other is about a short green dress. So you want to rename your page url. If you rename your page from /green-dress to /long-green-dress, it will take a while (it can be weeks) for Google to update it’s index. So in the meantime, if someone searches for “green dresses”, Google will still be bringing up the old page url called /green-dress. But this page doesn’t exist any more, and if you have the wrong sort of CMS package, the visitor will click on the /green-dress link in Google and then see the dreaded “Page Not Found” error – you’ve lost your chance to capture that visitor.  This needn’t happen if you’re using the sort of CMS that automatically deals with this. Just to get a bit technical here, when you rename page url names, your web person would normally need to create what’s called a “301 redirect” and put some code on the page to tell Google that all searches for the old page should now be forwarded to the new page url (/long-green-dress). Good CMS packages do this automatically as soon as you rename the page url. And WordPress offers easy-to-use plugins that allow a non-technical user to redirect an old url to a new one. However, this client’s CMS package doesn’t do this, so it turns out we have to create a manual 301 redirect table for all the pages we want to rename and send it to the CMS company for them to change. This all has to happen instantaneously to minimise the chance that someone will click on the old page name after we’ve changed it, but before the CMS company has put the 301 redirect code in. It also means that the client can’t just rename a page as they’re not technical users (and why should they be?) so can’t do the 301 redirect table themselves.

Ask the right questions of your CMS provider

These are just three examples of why it’s so important to thoroughly check out the CMS package that will be used to build your website. It might not occur to you to ask this level of detailed question when you’re selecting your website builder, but if you end up choosing the wrong package, you could be severely restricted in how your website appears to Google – and that could mean that Google ranks your site lower because it can’t work out what the site is about.

If you’re buying a CMS or if you’re hiring someone to build a website for you using a CMS package – ask lots of questions. You should make sure that the user can customise each page individually for content, for meta tags, for page names, image file names, alt tags, url names, H1, H2, H3 etc headings. Make sure you find out how easy all of those things are to do.

CMS websites – where to find help

We design and build websites using CMS packages which allow all this flexibility for SEO – so if you’d like some more advice on this, we’d be happy to talk to you about how we can help you build your website, maximise your Google rankings and increase traffic to your website. Email us to talk about it further.

Google+ but not as we know it and how the G+ break up affects your SEO

google-plus-breaking-up-2015Going, Going, Google+ Gone

Since Google+ was introduced it became one of the must haves to help boost your SEO. G+ and YouTube from Google gave website owners the optimum resource for search engine optimisation. No matter whether it was personalised search results you were looking to improve or gaining increased organic reach G+ was a key driver to get Google on your side and to build on SEO for your businesses. Anyone searching for terms would see posts in Google+ being posted in top spots and YouTube helping with video promotion was also part of the social move by Google. But all this is set to change with Google’s change to G+ and its reorganisation into:

  • Communication
  • Photos, and
  • Streams

The three new areas were announced by Bradley Horowitz, the new VP in charge of the changing face of Google social media. In a recent Google blog on 27th July, Bradley commented:

“When we launched Google+, we set out to help people discover, share and connect across Google like they do in real life. While we got certain things right, we made a few choices that, in hindsight, we’ve needed to rethink. So over the next few months, we’re going to be making some important changes.”

And these changes are still in an embryonic stage and include:

  • A more focused Google+ experience
  • Moving Google+ Photos to the Google Photos app
  • Putting sharing into Google Hangouts
  • Using Google without a Google+ profile (hurrah!)

The move makes perfect sense because since G+ was installed in our mindset the general concensus was that it didn’t quite hit the mark of knocking Facebook or Twitter off their respective pedestals. It had some nice features, some confusing features and a lot of irritating features like not always being able to access other Google products without a G+ profile. With photos becoming increasingly important (e.g. Facebook acquiring WhatsApp and Instagram) the move makes sense and Google+ has seen a lot of pick-up in the image area. Google Hangouts has had a solid following and the move to breakout Google+ into streams signifies that Google has recognised that it has strengths but not the overall Social Media clout it thought it might achieve.

Changes to your SEO activities

Q: Should I ditch my Google+ business page?

Definitely not! You should keep your business page (and if you haven’t got one, then set it up now!) The “Google My Business” section of Google+ is still key to search results and allows you to add and verify business listings – these are the details that appear in organic search results and in Google Maps. You should ensure that you manage this business page to enter all correct business details, add up to date photos and videos – and to make sure that you stay on top of, and respond to customer comments.

 Q: Is it time to split my YouTube & Google+ accounts?

Again, not yet. On YouTube’s own blog they say:

“Do NOT do it right now or you’ll delete your YouTube Channel!”

Google+ has been a good tool for locating people with similar interests but in its new guise it will help ensure that the people are actually using it, and where useful, should help it thrive. Your activity on Google+ has been sharing itself across the platform and once the separation occurs (G+ split from YouTube) comments will only appear on your YouTube channel. This is great news as it should raise engagement on YouTube. At the moment comments include Google+ activity and these tended to go to the top of the comment section, which discouraged interaction as the comments just listed the activity of a video being shared – not a lot of meaningful feedback. Keep an eye on the split as you’ll need to make a positive change to split your G+ & YouTube channels to take advantage of the SEO gains of a focused YouTube offering.

 Q: How do capitalise on the changes?

Reading between the lines of the announcement and the focus on ‘Photos’ the clue here is that Google are still placing a major importance on imagery. This means ensuring that you are using images liberally across your website, when they add value and when they are relevant – just posting holiday photos on your business website doesn’t hack it with Google search! But also make sure that the images are setup correctly, tagged correctly and pushed to Google search with Webmaster tools and if used in a blog use blog posting indexes. So if you are moving to a new generic/vanity TLD you won’t have a loss of SEO – but remember Google needs to know what’s happening, just moving without following the SEO rules WILL upset your current ranking. You can read more about getting on top of Google SEO with our guide

To see other areas of website SEO check out these links:

► Learn more about ranking techniques with examples of client rankings and approaches: ‘How to be found in Google Searches

► Why Social Media is so important to SEO and Google: Using Social Media Profiles for SEO

How Google is handling SEO for new top level domains

Great News! New Top Level Domains (TLDs) avalable to boost your marketing – but what happens to your SEO?

top-level-domains-and-google-seoSince the new extensive list of TLDs (gTLDs) were announced there has been rumour upon rumour that Google is marking down your SEO if you use a vanity TLD or in one blog post that I saw, “Don’t use a new vanity TLD as Google will remove your site from SEO search and give a zero ranking!” Really? Will implementing a new TLD upset Google that much and kill your SEO?

In a recent blog John Mueller, Webmaster Trends Analyst at Google posted a comprehensive Q&A to put the record straight and to squash some of the more ‘outlandish’, scaremongering rumours. Here are the key highlights of the blog on new TLD’s and the impact they will have on your SEO… or not!

“With the coming of many new generic top level domains (gTLDs), we’d like to give some insight into how these are handled in Google’s search. We’ve heard and seen questions and misconceptions about the way we treat new top level domains (TLDs), like .guru, .how, or any of the .BRAND gTLDs, for example:

Q: How will new gTLDs affect search? Is Google changing the search algorithm to favor these TLDs? How important are they really in search? 

A: Overall, our systems treat new gTLDs like other gTLDs (like .com & .org). Keywords in a TLD do not give any advantage or disadvantage in search.

Q: Will a .BRAND TLD be given any more or less weight than a .com?

A: No. Those TLDs will be treated the same as a other gTLDs. They will require the same geotargeting settings and configuration, and they won’t have more weight or influence in the way we crawl, index, or rank URLs.

Q: How are the new region or city TLDs (like .london or .bayern) handled?

A: Even if they look region-specific, we will treat them as gTLDs. This is consistent with our handling of regional TLDs like .eu and .asia. There may be exceptions at some point down the line, as we see how they’re used in practice.

Q: What about real ccTLDs (country code top-level domains) : will Google favor ccTLDs (like .uk, .ae, etc.) as a local domain for people searching in those countries?

A: By default, most ccTLDs (with exceptions) result in Google using these to geotarget the website; it tells us that the website is probably more relevant in the appropriate country. Again, see our help center for more information on multi-regional and multilingual sites.

 

So if you are moving to a new generic/vanity TLD you won’t necessarily have a loss of SEO – but remember Google needs to know what’s happening, just moving without following strict SEO rules WILL upset your current ranking. You can ensure your SEO is not hit by following these four basic steps:

  1. Prepare the new site and test it thoroughly
  2. Prepare a 301 table from the current to the corresponding new
  3. Configure the server to redirect from the old to the new ones
  4. Monitor and track the traffic on the associated URLs

 

Aside from TLDs you can read more about getting on top of Google SEO with our guide

To see other areas of website SEO check out these links:

► Learn more about ranking techniques with examples of client rankings and approaches: ‘How to be found in Google Searches

► Why Social Media is so important to SEO and Google: Using Social Media Profiles for SEO

We have moved to shiny new offices!

Insight Group Marketing moves to new offices

Insight Group Marketing moves to new officesWe’ve all been busy over the past few weeks getting ready for our move to bigger, shiny new offices at Bracknell Enterprise Hub at Ocean House in the heart of Bracknell town centre. As of Monday 1st June 2015, we’ll be based there, having moved from Arlington Square in Bracknell. Ocean House is a dominating building in Bracknell town centre, located next to the High Street car park and the Princess Square Shopping Centre within the Ring and has impressive, panoramic views of the new town centre regeneration and the surrounding countryside.

What’s more, we’re right next to the shops in the town centre (opportunites for lunchtime splurges) and a 5 minute walk from the railway station.

Directions by car

If you’re visiting us by car, follow signs to Bracknell town centre where you will pick up additional signs for the High Street multi-storey car park. This is accessed directly from the Ring. On entrance to the car park, head to the 4th floor.  Head for the left hand footbridge to the shopping centre (the North end and furthest away from the entrance) and Ocean House will be directly in front of you at the end of the footbridge.  If you do use the other footbridge and find yourself in the shopping centre, you will enter the shopping centre with Boots on your left, turn left and head towards Bentalls. Turn left along the corridor just before Bentalls, towards the exit. Ocean House is on your right opposite the footbridge. Alternatively you can also park in the Princess Square multi-storey car park then walk through the shopping centre towards Bentalls and Ocean House.

Ocean House EntranceDirections by train

If you’re coming on the train, Bracknell is on the main line between London Waterloo and Reading (South West Trains). Exit the station from the main entrance, cross the road and follow the High Street Road in front of you with the Goose pub on your left. After a short walk across the car entrance to the High Street car park, take the second set of stairs past the bus stop into the car park up to the 4th floor. Take the footbridge link straight across which will bring you directly to the entrance of Ocean House.

See our contact page for our new address and a map. We’ll be contacting all our customers, partners and suppliers shortly with details of our new address.

 

Google Penguin 2.0 is Live – are you ready?

Google Penguin 2 - is your website ready

Penguin 2.0 – is it relevant to your website? Well, if you are interested in keeping your website at the top of the Google rankings then you need to make sure that your website is ready for Google’s Penguin 2.0 to – the latest and major update to Google’s search algorithm.

Google-Penguin-2Matt Cutts, Google’s Search Engineer and key spokesman for all things Google, first announced that there would be the next generation of Penguin in March. He officially branded it Penguin 2.0 in tweets earlier this month and earlier this week he said it was rolling out late Wednesday afternoon on the channel “This Week in Google”.

“It’s gonna have a pretty big impact on web spam,” Cutts said on the show. “It’s a brand new generation of algorithms. The previous iteration of Penguin would essentially only look at the home page of a site. The newer generation of Penguin goes much deeper and has a really big impact in certain small areas.”

In his blog post , 22nd May 2013, Cutts added more details of Penguin 2.0, saying that the rollout is now complete and affects English language queries, and that it affects non-English queries as well. He said:

 

We started rolling out the next generation of the Penguin webspam algorithm this afternoon (May 22, 2013), and the roll-out is now complete. About 2.3% of English-US queries are affected to the degree that a regular user might notice. The change has also finished rolling out for other languages world-wide. The scope of Penguin varies by language, e.g. languages with more webspam will see more impact.

This is the fourth Penguin-related launch Google has done, but because this is an updated algorithm (not just a data refresh), we’ve been referring to this change as Penguin 2.0 internally. For more information on what SEOs should expect in the coming months, see the video that we recently released.

What does Penguin 2.0 mean to your website?

The main thrust of this release is to clamp down on ‘spammy’ backlinks i.e. links that have been bought or add no value to the ranking of your site. Backlinks must adhere to key rules, they must not:

Come from sites built exclusively for the purpose of SEO
Use overly-optimised anchor text throughout
Come from adult or other “bad neighbourhood” websites
Come from sites that are irrelevant to your own site and its content

Download the key features overview of Google Penguin 2.0

And if you are not managing your website SEO – email us now to discuss how you can ensure your website is adhering to 2.0 and previous Google guidelines to manage your visibility on Google search results. Or call us on 0843 289 3060.