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Author Archives: Maureen Robson

5 ways to get your website ranking higher

January 10th, 2017 | Posted by Maureen Robson in Marketing - (0 Comments)
5 ways to get your website ranking higher

SEO isn’t rocket science. It might seem that way when you’re just starting out trying to get your website ranking higher though, because there are millions of articles about how to do this all over the web. What I’ve tried to do here is to pick 5 fairly simple things you can do yourself that …
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Action you can take on your SEO right now

November 2nd, 2016 | Posted by Maureen Robson in SEO - (0 Comments)
Basic SEO

As a marketing agency, I get to see a lot of clients’ websites.  As part of our research when we take on a new client, we always look at their website, not just to find out what the client does, but also to see how well their site is put together. I have to tell you …
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Keywords: How to help search engines understand your website content

September 14th, 2016 | Posted by Maureen Robson in SEO | Top Tips - (0 Comments)
Pick the Right Keywords

We’ve been doing quite a few web site analyses over the past couple of weeks and it’s been fascinating to see that not one of the sites we’ve analysed so far, has what I would call good SEO in place. Most of the sites have no meta tags, but I won’t go on about that …
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Can you delegate social media management to a third party?

August 11th, 2016 | Posted by Maureen Robson in Social Media - (0 Comments)
Can you delegate social media

I often attend events where the speaker says “of course you can’t delegate social media to someone else, you have to do it yourself.” There seems to be a belief that a third party can’t possibly know your every thought or opinion on what’s going on in the world, so how can they possibly post …
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Don’t be an anonymous ‘egg’ on Twitter

July 2nd, 2016 | Posted by Maureen Robson in Social Media - (0 Comments)
Don't be an anonymous egg on Twitter

If you’re on Twitter, it’s really important to fill in the Bio section. You can use up to 160 characters so make good use of them. Your bio should include words that will help people find you if they’re searching on Twitter for companies or people that provide the services and products you provide. For …
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Have you been conned by SEO?

April 7th, 2016 | Posted by Maureen Robson in SEO - (0 Comments)
Have you been conned by SEO?

“Hello, my name is Sonya and I’m an SEO consultant. We can get your website to the number 1 position in Google for only £99.” How many emails and phone calls per week do you get that start off with something like this?  If my own experience is anything to go by, you probably get …
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Why it’s important to choose the right CMS package for SEO

February 28th, 2016 | Posted by Maureen Robson in Marketing - (0 Comments)
Choose the right CMS for SEO

We recently started working with a new SEO client, whose very nicely designed and laid out website was built with a Content Management System (CMS) we’d not worked with before (it wasn’t one of the CMS systems we provide at Insight). This isn’t normally a big problem but we’ve discovered that this particular CMS package …
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We have moved to shiny new offices!

May 29th, 2015 | Posted by Maureen Robson in Marketing - (0 Comments)
Insight Group Marketing moves to new offices

We’ve all been busy over the past few weeks getting ready for our move to bigger, shiny new offices at Bracknell Enterprise Hub at Ocean House in the heart of Bracknell town centre. As of Monday 1st June 2015, we’ll be based there, having moved from Arlington Square in Bracknell. Ocean House is a dominating …
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Why you’re not getting retweeted

May 7th, 2013 | Posted by Maureen Robson in Twitter - (0 Comments)
how to get retweeted

If you’re on Twitter for business, one of the things you’ll want to happen is for other people to retweet your tweets. This means that people are interacting with your brand, like what you’re saying, and helps spread the word about your business to new audiences. It also helps with SEO as shared Tweets will …
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