How to grow your social media presence organically

How to grow your social media organically

Whether you have a business Instagram page or Facebook site, LinkedIn profile or Twitter feed, chances are you’re constantly looking to grow your follower numbers. You’ll no doubt have received numerous e-mails from companies offering to achieve this for you – for a fee. It often includes one of two things – the first is they will ‘buy’ an audience for you. This is a big no-no if you want to keep your feed free of spam accounts and people who are not in the slightest bit interested.

Grow your social media presence organically

Alternatively, they will use an algorithm to follow and un-follow multiple accounts, with the view that people will start to follow you back out of reciprocal interactions. This is dangerous ground to play on though, as it can frustrate your audience before you’ve even connected with them and make them feel like you don’t actually care about them personally. As such, many brands look to grow their social media presence organically.

So how can you do this?

Consistent posting

Firstly, there’s a lot to be said for consistent posting. Try to find a frequency that is manageable and post as often as you can. People will get used to seeing you pop up at regular intervals, and will start to interact with you. When people comment or engage with your posts, make an effort to respond to everyone who is engaging with you. Additionally, find accounts that are relevant to your business or industry, and start engaging with them. When leaving comments, try to leave messages that are thoughtful rather than something generic – this will make them more interested in replying or following in return.

Use hashtags

Next up, start using hashtags in your posts. This will help your audience find you naturally through shared interests or similar posts. You will also find cross-promoting other people’s accounts will help to boost your audience, and you can do this through sharing their posts or regramming their images. Make sure you credit the original source though, with a tag to them. This will make it clear you are not trying to take their content as your own, and may also see them do a similar post with a tag in return.

Include emojis

Include emojis in your description and hashtags, as these are a universal language, regardless of the country, that everyone can use when searching on Instagram. As an example, including the camera emoji in your biography on Instagram can be hugely beneficial for photographers. It also makes it really clear to people browsing quickly what you do, in case they’re not sure from your name alone.

Theme photos and posts

When producing content, find ways to make your photos and posts have a sense of a theme. The more cohesive and on-brand everything feels, the more chance people will start to engage with it and feel as though they understand who you are and what your message is. Integrate competitions and incentives into your content to get people sharing and tagging their friends, drawing them to your feed.

As well as having a clear bio that describes what you do, ensure your social media handle relates to your business so it is clear for people to find you. Anything cryptic will go unseen. You should also make sure you have your website link in your About section, as this will help to turn social contacts into sales leads.

Growing your social media organically – how to get more help

We can take the pain out of managing your social media channels. Find out about our social media management services here.

We can help you turn your website visitors into active leads, including those from your social channels, with a 14-day free trial – find out more here

Why Brexit is good for SEO

OK Brexit – let’s get the good and bad vibes out of the way, it’s here in the UK, it’s a done deal, so let’s move on and move upwards.

So Brexit is good for SEO – how come? Well, like anything in business it does boil down to money. A good SEO agency (which by the way I classify our own agency as) delivers good SEO results that show how its work has affected Google rankings and subsequently increased visitors. And of course it repeats itself month on month getting better and bolder, more creative and more dynamic with results growing and visitors continuing and increasing.

But of course it comes at a price – it’s business and any good service costs money to deliver good results. But now with the onset of Brexit, excellent SEO services suddenly become immensely more affordable to companies based outside of the UK buying from a UK SEO agency. A simple time lapse comparison says it all. The UK Brexit vote occurred on June 26th 2016 and then the UK £(GBP) stood at:

1 Eur€ bought you £GBP 0.736

1 CAN$ bought you £GBP 0.489

1 $AUD bought you £GBP 0.495

1 USD$ bought you £GBP 0.678

Today that’s all changed for the better if you are buying services from the UK your Euro or your Canadian Dollar, Australian Dollar or US Dollar gets you much more SEO it’s like getting 25% discount for exactly the same service:

1 Eur€ buys you £GBP 0.92 up by 25%

1 CAN$ buys you £GBP 0.624 up by 27.61%

1 $AUD buys you £GBP 0.615 up by 24.24%

1 USD$ buys you £GBP 0.758 up by 11.8%

With buying power increased by 25% you should be investing in the UK for your SEO. In a global economy and an always on internet SEO is the same whether it’s being implemented for a UK, US, Canadian, Australian or European website – the SEO is the same the price is just so much cheaper for companies buying services from the UK.

Your Euro (€), US Dollar ($), Canadian Dollar (CAN$), Australian Dollar (AUS$) Stretch’s further, buys you more and gets your SEO working as you need it to at effectively 25%+ discount. So for UK SEO agencies Brexit is good for selling services and for companies based virtually anywhere in the world buying from the UK has never been better.

SEO services – where to find out more

Find out more about our SEO work here or get in touch with us if you’d like to talk about how we can help you with SEO.