Penguin 2.0 – is it relevant to your website? Well, if you are interested in keeping your website at the top of the Google rankings then you need to make sure that your website is ready for Google’s Penguin 2.0 to – the latest and major update to Google’s search algorithm.
Matt Cutts, Google’s Search Engineer and key spokesman for all things Google, first announced that there would be the next generation of Penguin in March. He officially branded it Penguin 2.0 in tweets earlier this month and earlier this week he said it was rolling out late Wednesday afternoon on the channel “This Week in Google”.
“It’s gonna have a pretty big impact on web spam,” Cutts said on the show. “It’s a brand new generation of algorithms. The previous iteration of Penguin would essentially only look at the home page of a site. The newer generation of Penguin goes much deeper and has a really big impact in certain small areas.”
In his blog post , 22nd May 2013, Cutts added more details of Penguin 2.0, saying that the rollout is now complete and affects English language queries, and that it affects non-English queries as well. He said:
We started rolling out the next generation of the Penguin webspam algorithm this afternoon (May 22, 2013), and the roll-out is now complete. About 2.3% of English-US queries are affected to the degree that a regular user might notice. The change has also finished rolling out for other languages world-wide. The scope of Penguin varies by language, e.g. languages with more webspam will see more impact.
This is the fourth Penguin-related launch Google has done, but because this is an updated algorithm (not just a data refresh), we’ve been referring to this change as Penguin 2.0 internally. For more information on what SEOs should expect in the coming months, see the video that we recently released.
What does Penguin 2.0 mean to your website?
The main thrust of this release is to clamp down on ‘spammy’ backlinks i.e. links that have been bought or add no value to the ranking of your site. Backlinks must adhere to key rules, they must not:
• Come from sites built exclusively for the purpose of SEO
• Use overly-optimised anchor text throughout
• Come from adult or other “bad neighbourhood” websites
• Come from sites that are irrelevant to your own site and its content
And if you are not managing your website SEO – email us now to discuss how you can ensure your website is adhering to 2.0 and previous Google guidelines to manage your visibility on Google search results. Or call us on 0843 289 3060.